2023 Smart Campus Industry Trends and Market Financing Prospects Analysis

Summary : What is the investment prospect of the smart campus industry market? At present, the international situation is undergoing profound and complex changes, with major changes unseen in a century and the COVID-19 pandemic intertwined. Economic globalization, multipolarity, social informatization, and cultural diversity are deepening. The Chinese economy, with its great resilience and potential in the smart campus sector, will provide momentum for the world economy.

2023-06-20

What is the investment prospect of the smart campus industry market?At present, the international situation is undergoing profound and complex changes, with a century of changes and a century of pandemic intertwined. Economic globalization, world multipolarity, social informatization, and cultural diversification are deepening. The Chinese economy, with its great resilience and potential, will provide momentum for the world economy.

Intelligent library system: The intelligent library system can realize functions such as automated borrowing and returning of books, automated management of library collections, and intelligent query, improving students' book borrowing efficiency and library management efficiency.

Intelligent canteen system: Through the intelligent canteen system, functions such as self-service ordering, automatic settlement, and intelligent management can be realized, improving students' dining efficiency and service quality.

Intelligent monitoring system: The intelligent monitoring system can realize monitoring management on campus, including real-time monitoring, intelligent analysis, intelligent early warning, etc., improving campus security and management efficiency.

In summary, the intelligent devices and systems used in smart campuses are very numerous. Appropriate devices and systems can be selected according to different needs and scenarios to improve the intelligence and informatization level of campus management.

Currently, customer resources and partners are one of the barriers in the smart campus industry, and seeking cooperation is becoming a trend in the smart campus industry. Software vendors and hardware vendors cooperate with each other, and different system suppliers seek internal cooperation within the industry to achieve strong alliances. The previous phenomenon of one company dominating and taking everything is gradually decreasing. For example, Tencent has successively invested in platforms such as Yuantiku and New Oriental Online, and Yice Jindian has cooperated with electronic class board manufacturers. Strong alliances can achieve optimal utilization of resources, avoid waste of resources and malicious competition, and are also a way to build barriers.

2023Analysis of the smart campus industry trends and market financing prospects

The construction of smart campuses has been underway for over a decade, and "Internet+Education" has also attracted increasing attention. With the joint promotion of the government and enterprises, building smart campuses has become an inevitable development trend for schools. Through the empowerment of technologies such as the Internet of Things and artificial intelligence, the effective integration of hardware and software in schools can significantly enhance operational efficiency, thereby improving teaching quality and scientific research levels. At the same time, smart campuses at this stage appear to be more technologically advanced.

The initial construction of smart campuses requires huge investments, and the risks increase accordingly. A mature school application software costs at least millions, and can reach hundreds of millions at most. Such a threshold makes it difficult for small companies to establish a foothold. In addition, the accumulation of technical project talent in the entire industry is relatively scarce, which means that whoever possesses top technical talent in the industry holds the ticket to building barriers. Therefore, major smart campus companies invest heavily in talent recruitment. Taking the emerging company Yice as an example, the investment in just a 200-person technical team is nearly ten million. For larger companies, the scale is even more evident.

Currently, schools across China are actively building smart campuses. As the penetration rate of smart campus construction increases, China's smart campuses will ride the wave of smart education and smart cities, forging ahead against the wind and waves.

The main driver of investment in the smart campus industry is the government's education informatization construction policy. However, at its root, the government is also responding to the needs of the times, making policy decisions that align with the trends of the era. In today's world of continuous economic development and advancing human civilization, science and technology have made significant progress. To achieve sustainable social development, it is essential to vigorously develop education. The construction of digital campuses has already achieved great success, and smart campuses are an inevitable trend for future development.

According to statistics from the Ministry of Education, there are currently over 2000 colleges and universities nationwide. Based on an average investment of approximately 300 million yuan per institution in campus card projects, and considering the current number of higher education institutions, the theoretical market share has exceeded 70 billion yuan. Currently, more than 50% of campuses have not yet implemented campus card systems, meaning there is still a market space of over 30 billion yuan. Additionally, the annual maintenance cost space for campus card systems in universities is approximately 7~8 billion yuan. It is understood that campus card systems in universities typically need to be rebuilt or upgraded every 5 years or so. Therefore, the campus card market has sustained growth potential.

At present, the traditional campus card market is becoming mature, but with the deepening of campus informatization construction, as well as the introduction of the concepts of "Digital Campus" and "Smart Campus", driven by numerous favorable factors such as the upgrade from M1 cards to CPU cards, the rapid rise of mobile campus cards, the increasingly wide range of schools building campus card systems, the growing functions of campus card systems, the extensive entry of operators, and the increasing demand for energy conservation and emission reduction on campus, the future campus card market has very broad prospects.

Data shows that the market size of China's smart campus industry was 33.362 billion yuan, and the market size of China's smart campus reached 56.389 billion yuan, with a 5-year compound annual growth rate of 14.02%. It is estimated that by 2025, the market size of China's smart campus will reach 91.498 billion yuan, approaching the 100 billion mark.

At present, digital campuses have been basically realized in first- and second-tier cities in China, and have also been implemented on a large scale in third- and fourth-tier cities. Smart campus is an upgrade of digital campus. Currently, large-scale construction of smart campuses has begun in East China, North China, and Central China, but the coverage is still extremely small nationwide. The construction scale of smart campuses in China will continue to expand, with huge market demand.

Provinces and municipalities with higher economic development levels, such as Jiangsu, Guangdong, Zhejiang, Fujian, Beijing, and Shanghai, have taken the lead in smart campus construction. The government has made significant financial investments in smart campuses, attracting many investors to invest in the smart campus industry. Provinces and municipalities that have issued development plans for smart campus construction have relatively long construction periods, so the investment enthusiasm in the smart campus industry may last for at least three years.

Smart CampusIndustry Profit Model Analysis

Smart Campus(Educational Informatization)There are two common profit models in the industry: one is the traditional bidding model, and the other is the C-end charging model. Smart Campus is a common product term in the educational informatization industry. In terms of product and model, Smart Campus still belongs to the traditional bidding model. The C-end charging is a new profit model extended based on the Internet attributes of Smart Campus products. First, let's elaborate on the two mainstream profit models of Smart Campus (Educational Informatization).

1、Traditional Bidding Model

The main customer group of Smart Campus products is public schools, which achieve smart management and teaching on campus through the combination of information technology and the Internet of Things. Business with national institutions naturally cannot avoid the "Bidding Law", that is, enterprises provide Smart Campus products to schools through bidding, and wait for project payment after acceptance. The bidding profit model has a long time cycle and complex relationship management. If entrepreneurs lack industry experience and certain network resources, this kind of project is relatively difficult and requires a certain amount of time to accumulate.

2, C-end charging model

Smart campus is a product form based on Internet technology, which realizes the interconnection and interaction among education bureaus, schools, parents, and children through information technology, achieving efficient campus management and teaching work. Against the backdrop of the Internet, in recent years, the C-end charging model for smart campuses has emerged. Common models include selling smart campus products to parents of students, achieving profitability through service and product charging models. C-end charging model has a lower threshold compared to traditional bidding models and allows for rapid business expansion, but it also has certain barriers. For example, changes in local policies can hinder the advancement of C-end charging.

In the future, the informatization of education will upgrade the existing education network and campus network. The new generation of education network will inevitably become the foundation of future educational informatization. The Yajiao Education Quality-oriented Cloud Platform is the first education cloud platform in China to achieve the integration of three networks, enabling cross-platform use of the Internet, telecommunications network, and broadcasting network, with SMS support covering China Unicom, China Telecom, and China Mobile. Smart campus is an important part of national informatization. It has far-reaching significance for transforming educational thoughts and concepts, deepening educational reform, improving educational quality and efficiency, and cultivating innovative talents. It is an inevitable choice for achieving leapfrog development in education.

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