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The 9th Expo was unprecedentedly grand, and Guobiao Technology empowered museums to achieve counter-trend growth.

Summary : At this exhibition, Guobiao Technology showcased to the world its independently developed smart explanation system, WeChat official account guided tours, digital museums, virtual tours, and other new technologies. Offline visitors enjoyed an immersive experience, while online visitors felt as if they were on-site, allowing the museum to shine brilliantly despite the impact of the pandemic.

2022-09-01

       On September 1st, the 9th China Museum and Related Products and Technology Expo (MPT Expo) grandly opened at the Zhengzhou International Convention and Exhibition Center. The total exhibition area of this MPT Expo reached 60,000 square meters, with over 600 museums and enterprises participating, setting a record for the largest scale in the history of the MPT Expo. The MPT Expo has been successfully held for eight sessions, evolving from the most influential event in China's cultural and museum circles to one of the three major museum industry exhibitions globally, and is currently the largest professional museum exhibition in Asia. Guantong Technology once again appeared at the MPT Expo, with the brand positioning of "Creating a Smart Cultural and Museum Era," and built a smart exhibition booth. On the first day of the exhibition, Guantong Technology attracted the attention of thousands of visitors.

Innovative guide technology empowers museums to achieve counter-trend growth

       Under the influence of the normalization of the pandemic, people's travel has been restricted, and the offline exhibition industry is facing accelerated reshuffling. For museums, exhibition halls, and showrooms of any scale, transformation and upgrading, as well as improving efficiency, are the general trends for the future. How can museums improve operational efficiency while controlling costs? Digitalization is the best direction for development. Digital transformation is not just about embracing online channels, but rather the systematic digital capabilities of online-offline collaboration, remote services, and integration of the entire service chain. At this exhibition, Guantong Technology showcased its self-developed smart explanation system, official account guide, digital museums, virtual tours, and other new technologies to the world. Offline visitors can have an immersive experience, while online visitors feel as if they are on-site, allowing museums to shine even under the impact of the pandemic.

Diversified guide services to create a quality experience

       With the changing times and evolving concepts, traditional free visits and guided tours can no longer meet the needs of a new generation of museum visitors. The visitor group, mainly composed of those born in the 1980s and 1990s, has formed an environmentally friendly, intelligent, and convenient entertainment lifestyle, which also influences new forms of shopping habits and tour preferences. Contemporary young people have more innovative ways to interpret history and pursue diversified experiences when visiting museums.
       Guanbiao Technology is leading the tourism, cultural, and museum industries into the metaverse field, combining the historical depth of museums with the technological sense of the new era. It provides solutions such as 720° panoramic exhibitions, VR museum tours, and 8K interactive museums for museums, presenting "historical blockbusters" in forms that young people enjoy. Visitors can not only listen to historical stories but also step into the stories and interact with cultural relics.

Enjoy the beauty of technological innovation, leading museum display technology

       At the Guobiao Technology booth, many heads of museums, science and technology museums, planning museums, and tourist attractions came to visit and exchange ideas. Guobiao Technology discussed new museum exhibition solutions with guests, while also gaining more creative inspiration. With over a decade of deep cultivation in the field of wireless audio and video guide, from offline smart venue construction to online internet cultural tourism guide platforms, and then to metaverse virtual reality tour technology, Guobiao Technology's innovation in museum guide and display technology is not so much catering to the needs of the new era as leading the museum tour form to a higher level. With user experience at the core, we continuously upgrade guide service technology, helping museums achieve wireless, digital, and intelligent tourism experiences, and providing strong technical support for the dissemination of Chinese culture.

       This expo is a great opportunity for Guobiao Technology to showcase its brand strength. We will use this as a bridge to actively join hands with more partners in the museum industry, lead the new trend of guide and display, and jointly build a new cultural and museum ecosystem.

       Welcome to the Guanbiao Technology booth! The three robot treasures are waiting for you at 2B16!