Two departments: Boosting high-quality development of tourism industry “5G + Smart Tourism” application pilot projects begin application

Summary : Carry out innovation in the application of "5G+ Smart Tourism," explore typical application scenarios, accelerate the maturity of related technologies, products, and solutions, and gradually achieve sound development in scale, standardization, and industrialization.

2023-08-22

On August 8, the General Office of the Ministry of Culture and Tourism and the General Office of the Ministry of Industry and Information Technology jointly issued the "Notice on Organizing the Application for Pilot Projects of '5G + Smart Tourism'" (hereinafter referred to as the "Notice").

The Notice announces the pilot content, relying on 5G networks, fully integrating new-generation information technologies such as artificial intelligence, big data, cloud computing, the Internet of Things, virtual reality, and augmented reality. It targets cultural and tourism spaces including tourist attractions, resorts, leisure districts, nighttime cultural and tourism consumption clusters, rural tourism villages and towns, hotels and homestays, cultural and museum venues, theaters and performance venues, and focuses on key links and product supply in cultural and tourism services, management, and marketing. It carries out "5G + Smart Tourism" application innovation, explores typical application scenarios, promotes the accelerated maturity of related technologies, products, and solutions, and gradually achieves sound development with scale, standardization, and industrialization.
In addition, the Notice points out that the pilot project content includes but is not limited to the following main directions:
1. 5G+ Smart Tourism Services. Centered on enhancing the tourist experience, fully leveraging technologies such as 5G to adapt to more application scenarios, providing personalized, high-quality, interactive, and immersive tourism services. Promote the effective integration of 5G with new-generation information technologies, and its organic combination with public tourism service platforms, enrich online service models, and promote the large-scale development of application scenarios such as 5G+4K/8K ultra-high-definition video, 5G smart navigation, and 5G+VR/AR immersive experiences, to meet tourists' smart experience throughout the entire tourism process.
2. 5G+ Smart Tourism Management. Fully utilize technologies such as 5G to enhance the smart management capabilities of cultural and tourism information monitoring, risk prevention, regulation and guidance, emergency response, and park entry during peak periods. Explore the implementation and application models of businesses such as 5G HD video surveillance, 5G unmanned equipment autonomous patrol, and 5G Beidou positioning, promote the construction of a three-dimensional security system, drive the modernization of industry governance through informatization means, and effectively improve the efficiency of industry governance.
3. 5G+ Smart Tourism Marketing. Enhance big data analysis capabilities such as tourist profiling, consumption statistics, and forecasting through new-generation information technologies like 5G, providing support for marketing decisions. Promote the integrated development of new services such as 5G New Calling, 5G Messaging, and 5G Panoramic Live Streaming with tourism destination marketing, cultivate new media marketing methods such as 5G interactive live streaming and 5G+AR live streaming, expand marketing channels, and make tourism marketing more precise.
4. 5G + Smart Tourism Products. Strengthen the R&D and industrialization process of integrating 5G with tourism equipment such as cruise ships and yachts, passenger ropeways, amusement facilities, and ice and snow equipment. Increase the supply of tourism products such as 5G + rural tourism, ice and snow tourism, and cruise ship and yacht tourism. Promote the deep integration of digital products based on 5G, such as AI cameras, VR/AR terminals, and wearable devices, with cultural and tourism enterprises and institutions, and promote the large-scale promotion of 5G + smart tourism products.
In the application of "5G + Smart Tourism", Guanbiao Technology has long been at the forefront of the country. Under the Guanbiao Technology Group, there are Guanbiao Shuyi Culture Technology (Shenzhen) Co., Ltd. and Guangxi Hanying Culture Technology Co., Ltd., with a 30,000 square meter industrial park and a 10,000 square meter live streaming base, as well as an excellent team of over 100 people (including renowned academicians in the field of the metaverse and the design team from the Academy of Arts & Design, Tsinghua University), possessing software and hardware development capabilities. Based on years of exploration and unique insights in the field of museum interpretation, Guanbiao Technology has developed metaverse technologies such as 5G, AR, VR, and 3D, effectively combining traditional culture with modern technology.

The tourism interpretation solutions of Guantiao Technology have been designated for use at multiple renowned venues, including the 2008 Olympic Games, the London Olympics, the 2014 Beijing APEC Summit, the Hangzhou G20 Summit, and the Zhangjiakou Museum. High-tech innovation empowers cultural export and the development of the tourism industry.