Mid-Autumn Festival and National Day see a surge in cultural and tourism demand! The Ministry of Culture and Tourism actively cultivates new spaces for immersive smart tourism experiences.

Summary : During this year's Mid-Autumn Festival and National Day holidays, the number of domestic tourist trips reached 826 million, and domestic tourism revenue reached 753.43 billion yuan.

2023-10-07

During this year's Mid-Autumn Festival and National Day holidays, domestic tourism reached 826 million trips, generating domestic tourism revenue of 753.43 billion yuan.

The eight-day holiday, dubbed the "hottest" Golden Week, showcased a rich variety of new offerings in domestic tourism, unleashing immense enthusiasm for cultural and tourism consumption, and accelerating the development of immersive tourism.
To further promote the deep integration and innovative development of the digital economy and tourism economy, the Ministry of Culture and Tourism has continued to carry out the cultivation of new spaces for smart tourism immersive experiences.

According to reports, the new space for immersive smart tourism experiences relies on cultural and tourism venues or related spaces such as tourist attractions, resorts, leisure districts, industrial heritage sites, museums, theaters, performance venues, and other cultural and tourism places. It utilizes digital technologies such as augmented reality, virtual reality, and artificial intelligence, combined with cultural creativity elements, to allow tourists to deeply engage and interact through the integration of culture and tourism, and the combination of virtual and real. This helps create new digital cultural tourism products, new business formats, and new scenarios, and boosts new momentum for the cultural tourism economy.

Focus on integration and combination to stimulate new vitality of cultural and tourism resources. The first batch of 24 national pilot units for immersive experience new spaces in smart tourism includes not only cultural and museum venues such as the Museum of the Communist Party of China History Exhibition Hall and Shanghai Astronomy Museum, but also tourist attractions, resorts, and theme parks such as Yellow Crane Tower and Wuxi Nianhua Bay, covering various product types such as tour experiences, digital displays, light and shadow night tours, and immersive performances. The organic integration of digital technology and cultural tourism spaces effectively promotes the revitalization of rich cultural and tourism resources. For example, the Nishan Sacred Land scenic area in Qufu, Shandong Province, fully demonstrates the charm of excellent traditional Chinese culture to tourists through the development of immersive night tours.

Enrich the tourism experience and create new hotspots for cultural and tourism consumption. The new immersive experience spaces for smart tourism effectively enrich the content of tourism products and enhance the visitor experience. The Changbai Mountain Legend Flight Experience Hall in Jilin takes visitors on an immersive journey through clouds and mist, offering a bird's-eye view of the magnificent landscapes of Changbai Mountain from above, and soaring through the beauty of the four seasons during thrilling dives.

Strengthen the application of technology and explore new paths for industrial transformation and upgrading. Actively promote the deep integration of digital technology with the cultural tourism economy, accelerate the development of smart tourism characterized by digitalization, networking, and intelligence, expand the application of new technology scenarios, guide the development of digital experience products, empower the cultural tourism industry to improve quality and efficiency, and continuously explore new business forms and scenarios that promote urban renewal, strengthen cultural empowerment, and cultivate "culture + tourism" models. Beijing's Liangma River International Style Waterfront has driven urban renewal through river channel renovation and revitalization, allowing visitors to immersively experience the perfect fusion of international urban style and the charm of the ancient capital. Shaanxi's "Chang'an Twelve Hours" project, by deeply exploring Tang Dynasty history and folk customs, innovatively plans festival-themed activities, attracting visitors to engage in in-depth experiences and driving secondary consumption in dining, hotels, and entertainment... Guanbiao Technology's cultural tourism plus intelligent audio-visual solutions create immersive experiences in the fields of tourism and cultural heritage. Visitors touring museums and memorial halls are no longer just skimming the surface, but through professional audio-visual, AR, VR, and other technologies, they gain a deeper understanding of the stories behind each cultural relic, thereby achieving greater cultural dissemination.