Technology empowers innovation, innovation drives development, and smart tourism accelerates its growth.

Summary : Head north to Harbin to see the snow and enjoy an ice and snow feast; go west to the ancient city of Xi'an for delicious food and a wide variety of tasty treats; head east to Shanghai to visit Disneyland and play with the animals of Zootopia; go south to Jiangxi to experience Hakka culture and heal your soul amidst the colorful scenery...

2024-01-29

Head north to Harbin to see the snow and enjoy an ice and snow feast; go west to the ancient city of Xi'an to taste delicious food and feast on a variety of flavors; head east to Shanghai to visit Disneyland and play with Zootopia; go south to Jiangxi to experience Hakka customs and heal your soul amidst the colorful scenery....

In 2023, with the active promotion of the cultural and tourism departments, the tourism industry has regained new vitality. The 2023 government work report proposed "strengthening the support of technological innovation for industrial development" and "vigorously developing the digital economy", providing important opportunities for the development of smart tourism.

To vigorously promote the innovative development of smart tourism, the Ministry of Culture and Tourism, together with the Ministry of Industry and Information Technology, issued the "Notice on Strengthening the Collaborative Innovation and Development of 5G + Smart Tourism," which clarifies the overall goal of "by 2025, the 5G network construction in China's tourist sites will be basically improved, the level of 5G integrated application development will be significantly enhanced, industrial innovation capabilities will be continuously strengthened, and 5G + smart tourism will achieve prosperous and large-scale development." It also proposes key tasks such as strengthening 5G network coverage in key tourism areas, encouraging the opening of network construction resources by key units, and innovating new experiences in 5G + smart tourism services, drawing a "battle map" for the coordinated development of 5G + smart tourism.

At the same time, various regions have further deepened the local planning and layout of smart tourism, propelling the development of smart tourism onto the fast track:

Shanghai has issued the "Action Plan for Building the Metaverse New Track of Culture and Tourism (2023-2025)", proposing to implement special actions such as the new infrastructure for digital culture and tourism, breakthroughs in technological tools, and new scenarios of the metaverse in culture and tourism over the next three years.

Liaoning held the "5G + Smart Culture and Tourism" Development Conference, focusing on "5G Empowering Culture and Tourism, Boosting Revitalization and Development", and promoting the creation of a number of "5G + Smart Tourism" demonstration benchmarks in key areas.

Shanxi has designated three tourist attractions, including the Huangcheng Xiangfu Ecological and Cultural Tourism Area in Jincheng, as smart scenic spots, and identified four smart tourism projects, including the smart marketing project of the Taihang Mountain Grand Canyon B aquan Gorge Scenic Area in Changzhi, as typical projects, promoting the development of scenic spots in Shanxi from digitalization to intelligentization and then to smart tourism.

Hunan launched the Smart Cultural Tourism Command and Dispatch Platform and the "You Xiang You" service platform, dedicated to providing tourists and business entities with better, more convenient, more precise, and more humanized services.

Smart tourism, through the reconstruction of space and scenes and the overlay of digital technologies, is conducive to promoting the deep integration and development of culture and tourism. Smart tourism not only provides tourists with a richer sensory experience, but also provides a better scene for spreading Chinese culture, allowing traditional tourism spaces to radiate new vitality after superimposing technology and culture.

Immersive experiences have become a key word in the development of smart tourism. Technology companies and tourism enterprises have deepened their cooperation, enriched smart tourism products, and smart tourism has flourished. The continuous emergence of new smart tourism products and new business forms makes tourists' experiences more colorful.

In the tourism, cultural heritage, exhibition, and display industries, Guanbiao Technology, based on its self-developed kilometer-range sound transmission technology, provides complete solutions from products to services, including digital wireless team interpretation systems, VIP interpretation systems, mobile apps, and multilingual audio-video services on WeChat public tourism service platforms. In recent years, Guanbiao Technology has upgraded smart tourism technologies and solutions, offering overall smart venue solutions such as VR, AR, and 360° panoramic displays, achieving wireless, digital, and intelligent navigation for museums and tourist attractions, creating an immersive tourism experience, and facilitating cultural dissemination.

Looking back at 2023, smart tourism strengthened its foundation and achieved steady development, and the new smart tourism experiences brought by new technologies have become increasingly favored by tourists; looking ahead to 2024, smart tourism is bound to usher in broader development space and make significant contributions in the rapidly growing tourism market.