Spring Festival inbound travel orders have astonishingly surged by 203%! Smart tourism showcases China's charm to foreign friends.

Summary : As the chimes of the 2025 Spring Festival gradually ring out, the enthusiasm of China's New Year tourism market blossoms as brilliantly as festive fireworks. According to the "2025 Spring Festival Tourism Market Forecast Report" released by Ctrip, inbound travel orders during the Spring Festival period surged by an astonishing 203% year-on-year! This figure not only signals the recovery of China's tourism market but also serves as powerful proof of global travelers' recognition of China's profound culture and magnificent scenery.

2025-01-17

As the chimes of the 2025 Spring Festival gradually ring out, the enthusiasm of China's spring tourism market blooms brilliantly like festive fireworks. According to the "2025 Spring Festival Tourism Market Forecast Report" released by Ctrip, inbound travel orders during the Spring Festival period surged by an astonishing 203% year-on-year! This figure not only signals the recovery of China's tourism market but also serves as a powerful testament to global travelers' recognition of China's profound culture and magnificent scenery.

The Spring Festival, an ancient and lively festival in China, is attracting global attention with its unique charm. As the Spring Festival approaches, the tourism market is also experiencing a new wave of enthusiasm. Let us explore together the forms of tourism that appeal to foreign visitors and experience the boundless charm of China's Spring Festival.

New Year Flavor Tour~Seeking the Taste of Tradition

"New Year flavor tours" are a major feature of the Spring Festival period, creating a rich festive atmosphere through highly regional rituals, customs, and crafts that attract numerous tourists. Imagine watching fish lanterns in Shexian County, Anhui, where the brilliantly lit scene resembles koi swimming in water, carrying New Year blessings and hopes. In Wunvzhou, Jiangxi, the iron flower performance lights up the night sky with sparks like meteors, warming people's hearts. The grass dragon dance in Langzhong, Sichuan, the hairpin flower wreaths in Quanzhou, Fujian, the Yingge dance in Chaozhou, and the northern Shaanxi storytelling in Yan'an—each art form is a treasure of traditional Chinese culture, allowing foreign visitors to experience the profound heritage of the Chinese Spring Festival.

Family Visit Tours~The Warmth of Home and Nostalgia

For many Chinese people who have settled or immigrated abroad, the Spring Festival is the best time to return home for family visits, and "family visit tours" have become a new travel trend. Bringing relatives and friends back home, revisiting their hometown, and feeling that familiar yet warm nostalgia. As a popular destination for "family visit tours," Harbin attracts numerous visitors with its unique ice and snow culture and Northeast Chinese customs. Here, foreign tourists can experience the authentic flavor of the Northeast New Year, feeling the warmth of home and the joy of the Spring Festival.

In-depth Tours of Small Towns~Discover Hidden Gems

With the rise of "small town tours," more and more foreign tourists choose to visit small towns during the Spring Festival in search of a deeper travel experience. Jingdezhen attracts visitors with its ceramic culture, where tourists can not only appreciate exquisite handicrafts but also participate in pottery-making themselves, experiencing the charm of traditional Chinese culture. Datong, on the other hand, attracts travelers with its profound historical heritage and intangible cultural heritage, and its homestays themed around wood carving and paper cutting further enhance visitors' cultural identity. These small towns, by combining local characteristics with homestay experiences, offer tourists a slow-paced and culturally rich journey.

Intangible Cultural Heritage Tour~Touch the Pulse of History

"Intangible Cultural Heritage + Tourism" has unlocked a new model of cultural and tourism integration, allowing people to explore the authentic "urban memory" and appreciate the contemporary brilliance of traditional culture. In Shanghai, visitors can experience New Year folk activities such as striking the bronze bell at the ancient temple, watching dragon and lion dances, and tasting vegetarian noodles for the New Year, feeling the charm of Jiangnan culture. This form of tourism not only lets visitors enjoy the festive joy but also provides a deeper understanding of the essence of traditional Chinese culture.

The forms of travel during the Spring Festival are diverse, each filled with China's unique festive flavor and culture. Foreign tourists can not only experience the joy of the festival here but also gain a deeper understanding and appreciation of the charm of traditional Chinese culture. This is precisely the allure of Spring Festival tourism and the reason it has become a new favorite among foreign visitors. Predictions indicate that foreign tourists are more interested in immersive and experiential forms of travel, and the rise of smart tourism has not only added vitality to Chinese scenic spots but also brought infinite charm to foreign tourists' journeys in China. It is reflected not only in convenient e-ticketing and fast, seamless entry experiences but also in how it perfectly blends the cool light of technology with the warmth of tourism.

As tourists stroll along the ancient city's cobblestone paths, the historical stories transmitted through smart guide earphones make them feel as if they have traveled through time; in natural scenic areas, through AR technology, visitors can see the real landscapes described by ancient poets, experiencing that poetic charm and the allure of distant places. Smart tourism also uses data analysis to provide personalized recommendations for tourists, making every trip a unique, customized experience.

Tourism is no longer simple sightseeing, but a deep cultural exploration and a journey of the soul. This smart tourism, which deeply integrates technology and culture, makes travel more convenient and full of surprises, allowing foreign visitors to step on the pulse of history at every step in China, feeling the modern rhythm beating within this ancient country.

As a pioneer in smart tourism technology, Guanbiao Technology independently develops complete solutions from products to services.

Based on kilometer-range sound transmission technology, the company provides multilingual audio and video services including digital wireless tour guide systems, VIP guide systems, mobile apps, and WeChat public tourism service platforms.
In recent years, to meet diverse tourism needs, Guanbiao Technology has upgraded its smart tourism technology and solutions, offering VR, AR, 360° panoramic displays and other overall smart venue solutions, achieving wireless, digital, and intelligent navigation in museums and scenic areas, creating an immersive tourism experience.

As the chimes of the Spring Festival echo across the ancient Eastern land, heralding the start of a new year, they also extend a warm invitation to the world. At this moment filled with joy and harmony, China, with its unique tourism resources, unfolds a rich and colorful cultural tapestry for friends from afar.

May every traveler who sets foot on this land find their own warmth and emotion amidst the festive celebrations. May the lanterns of the Spring Festival not only illuminate your path forward but also warm your hearts. Here, let us raise our glasses together, to the arrival of the new year, and to every friendship that spans mountains and seas!